Website Design

The design of a website can have a dramatic impact on all Online Activity and can be the difference between having a website that effectively delivers your Online Marketing strategy and one that hinders your desire to develop your online presence. A poorly designed website which is unpleasing to the eye, confusing to view, and is not logical in its architecture, can be detrimental to natural and paid search activity as it often results in an increased bounce rate whereby browsers landing on a page immediately navigate away to a competitor site. 

The converse is also true and a good-looking, well thought out site can increase ROI in line with your online marketing strategy.
 
An online presence is also a great opportunity to deliver brand awareness to a larger, more targeted audience and your website is key in achieving this aim as every page is an opportunity to use graphics and content to develop brand consistency and engage your target audience. As such the design of your website should always be an integral element of your brand strategy.
 
Let’s not forget that another main benefit of displaying a well designed website is the direct association the design has with the way it is viewed by search engines spiders who constantly crawl around the web to find logical, well structured and optimised websites, in addition to websites with fresh, relevant and keyword rich content. 

Website architecture, accessible and user-friendly navigation, implementation of a sitemap, and the creation of meta-tags and alt-tags, all fill part of the criteria set by search engines when ranking websites and directly complement work undertaken within a Search Engine Optimisation or Paid Search solution to aid higher search engine rankings.
 

 

 

  • Access to experienced designers who can reflect your company values and vision

  • Increased brand awareness for your website

  • Improved browser experience for visitors to your website

  • User-friendly navigation onsite

  • Optimised architecture for search engines spiders to crawl

  • Clean HTML code to meet W3C standards

  • Accessibility for all visitors to WAI standards

  • Opportunity to develop your online presence further

  • Complements Pay per Click management campaigns and SEO solutions

 

 

Search Logic provides website design for clients after an exploratory face to face meeting to ensure that the chosen strategy and design concepts are clearly communicated between both parties and are defined in a scope document before design work commences. Throughout the discussions, all design requirements are assessed to define the look and feel of the layout, the concepts for all graphics, the brand guidelines, and the architectural improvements required to meet best practice accessibility and optimisation guidelines.

We also like to go a step further tham most Digital Marketing companies as we analyse the existing html code on your site to establish what work needs to be completed to meet W3C compliance, to enable search engines to spider the website easily to aid improved ranking positions, and to meet WAI compliance to ensure full accessibility for all browsers. 

Please contact a Search Logic Online Marketing Consultant on 0845 634 2020 to discuss how we could develop your website strategy in line with your online marketing needs.